Blue ocean strategy how to create uncontested market. The structure can be created or recreated by the steps taken by players in the market. Blue ocean strategy formulation the four principles of strategy formation click here to read this article. Blue ocean strategy and sustainability for strategic management. Click here to download the blue ocean strategy summary pdf. Chan kim dan renee mauborgne yang merupakan 2 professor dari harvard business school. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. It is the processoriented sequel to the authors highly influential book about strategic planning, blue ocean strategy. Inside business 360,united states if you are still wondering whether to pick up a copy of blue ocean strategy, we. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.
Lautan biru pula adalah satu anologi yang menggambarkan potensi ruang pasaran yang begitu besar yang belum diterokai. Pendekatan blue ocean strategy untuk meningkatkan strategi. Essay about blue ocean strategy 825 words bartleby. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. Chan kim and renee mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean. They are the authors of blue ocean strategy, which has sold over 3. Yamaha mio merupakan inovasi motor dengan membidik pasar baru yakni pelanggan perempuan. Most blue oceans are created from within red oceans by expanding existing industry boundaries. Contoh perusahaan yang melakukan blue ocean strategy adalah yamaha mio. Strategy canvas understanding your business model customer relationship 5 key partners 6 key resources 7 costs 9 key activities 2 customers 3 channels 4 revenue 8 value provided to customers 1 strategy canvas understanding your business model. Joining forces university of art and design helsinki september 2224, 2005. Blue oceans denote all industries not in existence today the unknown market space untainted by competition in blue ocean, demand is created not fought over.
Blue ocean strategy mkt421 september 1st, 2014 blue ocean strategy the term blue ocean is slang for an uncontested market space in a known industry or innovation investopedia, 2014. Blue ocean strategy, suatu gagasan inovatif tentang menciptakan ruang pasar tanpa pesaing. Aug 28, 2012 blue ocean strategy is often compared to venture strategy. Explore how blue ocean strategy has been applied around the world to transform the public sector on the local, state, and national levels. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Blue ocean strategy itself is a strategy to create new market space for liya that are not in the business market hard, tight and crowded by competition. Morning whistle website, global assets trading platform chinamerger and six. Pandangan bahwa blue ocean strategy adalah strategi dengan pendekatan customeroriented. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. You must keep in mind that there is a deeper potential of the marketplace that hasnt been explored yet. Blue ocean strategy pada dasarnya merupakan sebuah siasat untuk. Free ebook blue ocean strategy download buku, ebook gratis.
Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of. Pandangan bahwa blue ocean strategy adalah mengembangkan bisnis diluar bidang inti. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Ebook blue ocean shift as pdf download portable document. Strategy and thinking is not limited by preconceived barriers, and a shift happens from a focus on the supply side to a focus on the demand. Tools and frameworks for creating and capturing blue oceans it is constructed to create a new value curve and when you apply the four actions framework to the strategy canvas of your industry, you get a. Pandangan bahwa blue ocean strategy berkaitan dengan teknologi. It was built on the notion of creating new markets where competition is irrelevant and the opportunity to grow and be profitable is unlimited.
Blue ocean strategy merupakan sebuah strategi untuk melepaskan kita dari sebuah kondisi yang disebut red ocean lautan merah. Creativity, industrial strategy making, valueinnovation, blue ocean strategy. The premise of the book is that companies can succeed by creating. Chan kim and renee mauborgne does your company engage in headtohead competition in search. Rather than competing within the confines of the existing industry or. Ketika arena musik tanah air didominasi oleh musik pop yang mendayudayu, ia hadir menawarkan produk dengan fitur yang secara radikal berbeda dengan yang selama ini ada di pasaran. What is distinctive about blue ocean strategy as a theory.
This means that bos, according to the definition provided by jung and kieser 2012, p. Blue ocean strategy merupakan metode yang digunakan untuk menciptakan pasar baru, ketika pasar tersebut sudah mengalami kejenuhan atau dengan kata lain tidak ada pangsa pasar yang lebih yang didapat diambil di pasar tersebut. Identify blue oceans by mapping your product portfolio. Penelitian ini bertujuan untuk mengetahui strategi bersaing yang digunakan oleh dp mall semarang saat ini dan untuk merumuskan strategi.
The process sounds very much like how bos is used every day in the business world because not surprisingly, people in practically any industry ask similar questions. The cases studies in the book is priceless and i still can read it. Buku blue ocean strategy, profesor kim, adalah salah seorang ahli manajemen strategi. The bluest ocean strategy for emerging ict business. Blue ocean strategy is a strategy that advice companies to go to a new market, which interest customers and avoid competition from the existing market. Blue ocean strategy including examples and pdf download. All this indicates that businesses may want to consider a blend of the two approaches.
Examining the emergence and evolution of blue ocean strategy. Chan kim en renee mauborgne van the blue ocean strategy institute van insead. Pdf blue ocean strategy as a tool for improving a companys. Blue ocean strategy bos is a management concept which. The risks of following a blue ocean strategy the adaptive. Those who want to create a blue ocean strategy for their company must focus on value innovation that makes the competition irrelevant by the simultaneous pursuit of differentiation and low cost, thus creating a leap in value for the customers and an uncontested market space for the company. Blue ocean strategy summary click here to read this article. During the year 2000 to 2010 a type of monopoly strategy called blue ocean strategy is discussed a lot and after 2010, due to enhanced focus on the sustainable environment, green ocean strategy.
A blue ocean strategy is based on creating demand that is not currently in existence, rather than fighting over it with other companies. How is blue ocean strategy different from a classic differentiation strategy. The blue ocean strategy offers users a framework for creating. This templates provides iconography and diagrams to work with the blue ocean strategy tools. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Value innovation strategy competes in an uncontested market space. Most prominently, since 2009 the malaysian government has implemented a national blue ocean strategy to lift the living standard of the country and to. Chan kim and renee mauborgne has illustrated the best organizational strategy to generate growth and profits. Blue ocean strategy, business model canvas, management strategy, and investment.
It requires the right research, patience and focus. However, there is a large difference between these two approaches. Red ocean strategy adalah kondisi dimana kita bersaing pada pasar yang sama dengan pesaing. Further the blue ocean strategy aims to create new best practice rule by breaking the existing value cost trade off, thereby creating uncontested market space, thus making the competition irrelevant. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. Review article titled blue ocean strategy kim and mauborgne 2004. Chan kim and renee mauborgne in their bestselling book of the same name. Blue ocean strategy chapter 14 the four action framework chapter two. In contrast, blue ocean strategy originated from a study that took place over 10 years and analyzed company successes and failures in more than 30 industries. The strategy can transform a current product or idea or create something total new. Strategi pemasaran blue ocean dan red ocean akan mengajarkan kepada anda dan saya tentang caranya kita bisa memenangkan kompetisi dalam dunia bisnis yang kian ramai dan selalu bersaing.
Set sail towards your blue ocean jk beteiligung gmbh. Both approaches to strategy have their devotees, but to the best of our knowledge, no one before now has conducted an. Sinergi, where the agents located in jakarta and bandung. Blue ocean strategy adalah salah satu strategi dimana perusahaan keluar dari persaingan dalam industri sekarang ini samudra merah dan masuk ke samudra biru dengan menciptakan ruang pasar dan permintaan baru. Blue ocean strategy has helped numerous companies and organisations across the globe to create new market space and achieve pro. Nov 19, 2012 blue ocean strategy suggests that an organization should create new demand in an uncontested market space, or a blue ocean, rather than compete headtohead with other suppliers in an existing industry that is called red ocean. We believe that blue ocean strategy will send you on the right path towards creating your own uncontested space. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. However, the price competition only results in a red. Pdf bos workshop brochure for 2 days find, read and cite all the. What is blue ocean strategy about blue ocean strategy. Manakala strategi lautan biru pula merupakan satu pendekatan yang sistematik untuk mencipta ruang pasaran yang tidak perlu.
Blue ocean strategy merupakan buku pertamanya yang langsung laris manis diserap pasar di pelbagai penjuru dunia. Blue ocean strategy is a consistent pattern of strategic thinking behind the. The blue ocean strategy as a method for developing sustainable profitable frameworks implies the fundamental idea of developing new innovational markets with a majority of new customers. Blue ocean strategy presents a proven analytical framework and. Saat kita berhasil menciptakan ruang pasar baru maka persaingan menjadi tidak lagi relevan yang. How to create uncontested market space and make the competition irrelevant, w. The approach in this study used a qualitative approach. Blue ocean shift adalah salah satu buku tentang strategi bisnis paling impactful dalam sejarah yang ditulis oleh duo professor top di sekolah bisnis dan manajemen insead, w. Blue ocean strategy blue ocean strategy is a strategic move that organizations or individuals use to create new product or ideas. This post defines blue ocean strategy and explores a few examples while pointing out the five main risks of pivoting in the search for a rich blue sea without competitors. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. Kondisi red ocean adalah sebuah kondisi dimana terjadi persaingan yang sangat ketat untuk mendapatkan pasar yang sama dengan kompetitor.
Sejatinya buku ini merupakan edisi lanjutan dari buku blue ocean strategy yang diterbitkan pada tahun 2005 oleh penulis yang sama. Blue ocean strategy is innovative, and it creates a new market instead of fitting into the current market. Blue ocean strategy is a book published in 2005 and written by w. Strategi samudera biru, atau lebih populer dengan istilahnya dalam bahasa inggris, blue ocean strategy, adalah strategi yang menantang perusahaan untuk keluar dari samudra merah persaingan berdarah dengan cara menciptakan ruang pasar yang belum ada pesaingnya, sehingga kata kompetisi pun menjadi tidak relevan. Companies pursue blue ocean strategies to make competition irrelevant. Hal ini tentu berbeda dengan red ocean, dimana semua kompetitor memberikan tawaran fitur produk yang seragam, sama, dan semua saling memperebutkan pasar yang juga sama. You cannot copy in full or in part any of our full text content and our original ed images without our prior consent. Liya will be able to create value innovation with the implementation of blue ocean strategy, with a canvasmaking strategies and frameworks eliminatereduceaddcreate. Blue ocean strategy powerpoint template slidemodel.
Blue ocean strategy sendiri di cetuskan oleh seorang profesor yang berasal dari korea chan kum dan rekannya yang berasa dari perancis renee mauborgne. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. It is also to consider that the blue ocean strategy may combine. Beyond competing proven steps to inspire confidence and seize new growth by w. We love to know how blue ocean strategy, blue ocean shift, and blue ocean leadership is applied around the world by other people and we monitor for blue ocean mentions so we will know if you do not abide by our rules. Are you a fiveforces disciple or a blueocean enthusiast. Is it possible to apply blue ocean strategy for tourism. Some strategic planning models are based on theories that dont quite pan out during gotomarket executions. In this way, it swam into a blue ocean, offering a plastic watch at a price that allowed people to purchase two or three watches at one time. It is being published in a recordbreaking 44 languages and is a bestseller across five. Reviewing the blue ocean strategy universiteit twente. In this article you will learn how to make your competition irrelevant and have sales and profit. Altough a wellknown strategy, the implementation in indonesia still rare and needed a manager with a longterm perspective and knowldge to execute this strategy.
Even though, recently, white ocean has emerged in world business strategy. Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local, state and national level. Pandangan bahwa blue ocean strategy adalah strategi yang pertama di pasar firsttomarket. Virgin entertainments megastores combine cds, videos, com puter games. Blue ocean strategy how to create uncontested market space and make the competition irrelevant by w.
Body motor yang sangat menarik dan sangat nyaman bagi female biker ini. Chan kim dan rekannya dari perancis renee mauborgne, yang tertuang dalam buku mereka berjudul. Eight key points of blue ocean strategy heres the essence of blue ocean strategy captured in eight key points. This post defines blue ocean strategy and explores a few examples while pointing out the five main risks of pivoting in the search for a rich blue. Blue ocean strategy is a landmark idea founded by w. Welcome to blue ocean strategy were thrilled to have you on board. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory. Its shows combine the circus with adult theater, showing incredible acrobatics and physical feats set to a storyline and original music.
Jul 16, 2015 the blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present. Strategi samudra biru berfokus pada menumbuhkan permintaan dan menjauh dari. Cara menerapkan blue ocean strategy raja presentasi dot com. Red ocean vs blue ocean strategy differentiation or low cost differentiation and low cost compete in existing market space create uncontested market space. May 30, 2017 it reduced costs by using plastic instead of metal, for example, and reducing the parts in each watch from 150 to 50. Hal tersebut dimungkinkan karena salah satu cara untuk mengalahkan persaingan adalah berhenti mencoba mengalahkan persaingan di pasar yang sama. Pdf on feb 21, 2017, boyong li published blue ocean strategy. Its a dinamic process to create a blue ocean, and always needed to check on value curve, in order to find know the time to create another blue ocean. Blue ocean strategy adalah istilah dalam ilmu manajemen strategi yang merujuk pada siasat untuk menciptakan pasar baru yang belum dipenuhi persaingan yang ketat. The on the blue ocean strategy essay 1969 words 8 pages. Pdf on apr 1, 2012, ibrahim rawabdeh published blue ocean strategy as a tool for.
Lawannya adalah red ocean, samudra merah yang pengap oleh persaingan berdarahdarah, penuh oleh hiu yang saling memangsa. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Chan kim is a professor of strategy and management at insead and codirector of the insead blue ocean strategy institute, in fontainebleau, france. It is being published in a recordbreaking 44 languages and is a w. This blog article is a overview of some of the key points of the book by w. Alhasil, yang acap terjadi adalah pertarungan yang berdarahdarah, lantaran.
Blue ocean strategy suggests that an organization should create new demand in an uncontested market space, or a blue ocean, rather than compete headtohead with other suppliers in an existing industry that is called red ocean. Body motor yang sangat menarik dan sangat nyaman bagi female biker ini membuat mio memasuki pasar baru tanpa saingan. Merging innovations into one new innovation which is blue ocean is a wow factor of this book. Classic definition of innovation is the generation, acceptance and. The cellsmart phone industry is constantly looking for new blue ocean market space to gain a temporary edge on the competition. Each tool has a slide for the description and application within the strategy analysis. Contoh lain blue ocean strategy yang tak kalah dramatis tentu saja adalah kisah mendiang mbah surip dengan lagu tak gendongnya. Venture strategies have been used by large multinationals for decades. Ini metafora untuk menyebut pangsa pasar sebuah bisnis tanpa pesaing.